For the Love of White
The White & Neutral Home
By Chrissie Rucker & The White Company
Create calming, peaceful spaces in your home with white and neutral tones with the first home decorating book from The White Company, published as this much-loved brand celebrate their 25th anniversary.
'The thing about white is that it goes with everything, it is a canvas for life, whoever you are and whatever your tastes. You just can't beat it.' - Chrissie Rucker
Whether you live in a tiny city apartment, a rambling country cottage or an elegant town house, For the Love of White offers the definitive guide to creating a home with white and neutral tones. Published to mark the 25th anniversary of iconic brand, The White Company, the book explores 12 inspirational homes in varied decorating styles but unified by a passion for a white. For each location The White Company founder, Chrissie Rucker, highlights clever styling details that the reader can try out in their own home - with calming, versatile and beautiful results.
Illustrated with specially commissioned photography by leading interiors photographer, Chris Everard and organized into three sections - Country, Town and Coast - the book provides both the advice and the inspiration needed to transform your home.
Chrissie Rucker OBE, started The White Company in 1994, when, unable to find well-designed, beautiful-quality white bed linens, that were also affordable, she decided to invest her £6,000 savings to produce them.
The first The White Company collection offered a small range of essentials for the home that included everything from high-quality bed linen, bedspreads, pillows and duvets to luxury towels, bathrobes, china and table linen - all in simple, classic white.
Today, what began life as a small 12-page mail-order brochure has become one of the UK's fastest-growing multi-channel retailers and a trusted British lifestyle brand. The range has grown enormously and now also offers home accessories, fragrance, furniture, clothing, nightwear and children's wear. Throughout, The White Company has adhered to its core values, championed by Chrissie: a passion for white, great design and fantastic quality that is still affordable. 'We are obsessive about the details, and believe that beautiful things should be loved and used every day,' says Chrissie.
When Chrissie started The White Company, she did every job herself: answering the phone, packing boxes, running the warehouse, buying the product, allocating the stock, producing the brochure, marketing and even the accounts and HR work. The result? There isn't an area of the business Chrissie hasn't been involved in or understood what challenges it can bring.
Today, Chrissie's vision and passion for The White Company remains at the heart of the business, and she is committed to its growth in both the UK and internationally. There are now 65 stores, and June 2017 saw The White Company open its first international flagship store at 155 Fifth Avenue in New York's Flatiron district followed by a second store at the luxury The Mall at Short Hills, New Jersey in November. July 2018 saw The White Company's first European flagship open on Dublin's Grafton Street.
- Other details
- Publication date:
05 Sep 2019
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