Related to: 'Cracking Economics'

Cassell

What Would Keynes Do?

Tejvan Pettinger
Authors:
Tejvan Pettinger

Have you ever wondered what Adam Smith would have to say about you playing the lottery? Or whether Jeremy Bentham could cure your hangover (through economics)? Ever pondered over what Milton Friedman might get you for Christmas?By comparing and contrasting what the greatest economists of all time would have to say about 40 questions from your everyday life, What Would Keynes Do? will help you get to grips with all the important economic theories in an original and thought-provoking way.Includes such puzzling conundrums as:-Should I park in an illegal parking space and risk a fine? -Should I go to University or start working straight away? -Should I leave my children all my wealth after my death or spread it out throughout my life?-Should I ever commit a crime? -If I enjoy drinking beer, how much should I drink? -Is it OK to be selfish? -Should I vote for a political party which promises to raise taxes?

Adrian Tierney-Jones

Adrian Tierney-Jones is a freelance journalist whose work appears in BrewersGuardian, The Daily Telegraph, Class, The Morning Advertiser, The Field and Beers of the Worldamongst others.He has written several books on the subject:West Country Ales, Pubsfor Families and The Big Book of Beer, and is the editor of the Society of IndependentBrewers South West's Brewers Herald. Tierney-Jones is an expert taster and talkeron the world of beer, and also writes about cider.He was the silver award winner inthe British Guild of Beer Writer's Award for National Journalism in 2006 andawarded the Guild's Budweiser Budvar John White Travel Bursary in 2007.

Brian Clegg

Brian Clegg is an award-winning British science writer and public speaker who has written over 20 popular science books and a growing range of novels. He has also written for a wide range of publications such as Nature, BBC History, The Times, the Wall Street Journal and The Observer, and is the editor of www.popularscience.co.uk. Brian lives in a Wiltshire village with his wife and twin children.

Catherine Gray

Catherine Gray is an award-winning writer and editor. Her work has appeared Cosmopolitan, GLAMOUR, the Sun's Fabulous supplement, Stylist, Marie Claire, YOU, Women's Health, Grazia, the Guardian, Shortlist, The Pool, BBC Earth, Emerald Street, Heat and the Daily Mail.When she's not writing, Catherine can generally be found trying to do crow pose in yoga and failing, watching low-brow TV meant for American teens, chatting up cute dogs in the park, or spending money on holidays when she should be saving it.Find out more about Catherine Gray on Twitter and Instagram @unexpectedjoyof.

Colin Beveridge

Colin Beveridge can't understand why maths isn't the most popular subject on the planet, and spends his life trying to make it so. After a PhD from St Andrews, he worked on NASA's Living With A Star program before returning to the UK in 2008. When he's not writing, teaching, or speaking about maths, he's looking after his young sons or running on south Dorset's excellent cycle path network.

Dale Pinnock

Award-winning and highly qualified Medicinal Chef Dale Pinnock is the pre-eminent voice in eating for good health. A vocal, passionate and down-to-earth expert on the beneficial effects food can have on our health, Dale's enthusiasm and delicious recipes have proved irresistible during his many TV and radio appearances.Dale is the bestselling author of The Medicinal Chef: Eat your Way to Better Health and the Guild of Food Writers award-winning Eat Your Way to Better Health, The Medicinal Chef: Healthy Every Day and The Power of Three; a ground-breaking series of books to target specific ailments - diabetes, depression, heart disease and digestion. Dale also the resident chef and nutritionist on ITV's Eat, Shop, Save, series 2 of which is coming out this Summer.Find out more about Dale on Twitter @dale_pinnock, Instagram @themedicinalchef and at www.dalepinnock.com.

Dominic Roskrow

Dominic Roskrow is the former editor of Whisky Magazine, The Spirits Business and Whiskeria. He has written eight books on whisky including The World's Best Whiskies, 1001 Whiskies You Must Taste Before You Die and The Whisky Opus, and has contributed to several more, including every edition of The Whisky Yearbook. He specializes in world whisky, and he has had work published in newspapers and magazines across the world including Drinks International, Harpers Wine & Spirits Trade News, Whisky Advocate, The Times, The Sunday Times, the Daily Telegraph and the Wall Street Journal. He has been made a Kentucky Colonel and a Keeper of The Quaich for his contributions to bourbon and Scotch whisky respectively, and he was named the 2015 Fortnum & Mason Drinks Writer of the Year.

Gareth Southwell

Dr. Gareth Southwell is a philosopher, writer and illustrator living in Wales, UK. He has taught, examined and written about philosophy for many years, and is the author of a range of books aimed at the general reader: A Beginner's Guide to Descartes's Meditations and A Beginner's Guide to Nietzsche's Beyond Good and Evil (Wiley-Blackwell), Words of Wisdom (Quercus), 50 Philosophy of Science Ideas You Really Need to Know (Quercus), and (with Julian Baggini) Philosophy: Key Themes and Philosophy: Key Texts (Palgrave Macmillan).

Ian Morrison

Ian Morrison is a sports statistics fanatic, compiling records since 1956 and writing or co-writing over 80 sports titles ranging from snooker to American football. Ian is the author of The Hamlyn Encyclopedia of Soccer.Location: Mallorca, Spain.

Isa Maria Seminega

Isa Seminega is a design entrepreneur and strategist using business and design to make an impact in the world.For sixteen years she's worked with brands to communicate their cause, share their stories and define their position in the market. In 2009, she moved away from corporate brands, starting her own agency to work with creative entrepreneurs, and has worked with many small business owners as a marketing, PR and brand consultant. She's also the founder and design director of Happy Piece, a socially conscious homeware brand and ethical manufacturing studio, on a mission to eradicate poverty in Rwanda.

Marcus Weeks

Marcus Weeks is the author of the '...In Minutes' series, published by Quercus. He is also the author of How Many Molehills in a Mountain?: Measuring What You Don't Know in Terms of What You Do and Music: A Crash Course, and has contributed to many titles for Dorling Kindersley, including The Philosophy Book, the Millennium Encyclopedia, and both Science and Art in 'The Definitive Visual Guide' series.

Martin Cohen

Martin Cohen is a writer, reviewer and editor specialising in popular books in philosophy, social science and politics. Recent projects include How to Live (2014) and Critical Thinking Skills for Dummies (2015). He has written about the politics of the climate change debate and has been invited by the Chinese government to discuss ecological rights and indigenous communities.

Megan C Hayes PhD

Megan C Hayes is a groundbreaking researcher and pioneer of the Positive Journal® approach to personal writing (www.positivejournal.org). She has spent a decade studying writing and the psychology of happiness, and discovering ways that writing makes us happier. She is an academic in the fields of Positive Psychology and Creative Writing, with a personal interest in mental health issues after growing up with a mother and sister who both experienced bipolar episodes. Megan's interdisciplinary PhD explored writing as a tool to promote and support psychological wellbeing. She has shared her research in the UK, United States and Europe, including papers in The International Journal of Wellbeing and Writing in Practice: The Journal of Creative Writing Research. She is a co-founder of Creative Writing Lab: The Network for Research in Creative Writing and Wellbeing (www.creativewritinglab.org), and continues to be fascinated with how words and writing can create happiness.

Michael Bright

Michael Bright is an executive producer with the BBC's Natural History Unit. He and his colleagues are based in Bristol England but they scour the entire world for stories and pictures. He is the author of over 75 natural history books including Andes to Amazon: A Guide to South America, the producer of countless television and radio programmes including the award-winning television series Natural World and Wildlife on One and has been editorial consultant to Reader's Digest and Dorling Kindersley on reference works such as Discovering the Wonders of our World and The Wildlife Year.

Neil Beckett

Neil Beckett's interest in wine stretches back for many years, so much so that his MBA dissertation was on White Burgundy. He has spent time in Burgundy, and has also qualified for the WSET Diploma, graduating with distinction. As well as working for wine shipping company Richards Walford, he has also worked at Harpers Wine & Spirit Weekly where he was a contributing editor for many years and in 2004 became the first editor of the critically-acclaimed, leading wine magazine, The World of Wine, on which he works with Hugh Johnson and Andrew Jefford. He is one of two UK tasters on the Grand Jury Européen du vin and his wine writing has won prizes.

Peter Boxall

Peter Boxall is a senior lecturer in English Literature at the University of Sussex. He has published widely on drama and twentieth-century fiction and contributes regularly to journals such as The Yearbook of English Studies. He has recently published a Reader's Guide to Samuel Beckett's drama and current projects include co-editing The Year's Work in Critical and Cultural Theory, Don DeLillo: The Possibility of Fiction and a monograph on contemporary fiction, Since Beckett.

Peter Leigh

With well over 100,000 followers on YouTube as "The Nostaligia Nerd", Leigh is well known to his loyal fans for his in-depth videos about the software, hardware, games, toys, programs and magazines of the 70s, 80s and 90s. He has no shame admitting his addition to retro tech (indeed it would be hard to hide).

Robert Arp

Robert Arp is Adjunct Professor of Philosophy at Maple Woods College and Johnson County Community College, in the Kansas City area. He has attained a PhD in Philosophy from Saint Louis University, and specializes in the philosophy of biology, the philosophy of mind, and modern philosophy. A member of The American Philosophical Association and The Philosophy of Science Association, Robert Arp has written numerous articles, book chapters, and books, and is the editor of South Park and Philosophy (Blackwell Publishing, 2006), the co-editor of Contemporary Debates in Philosophy of Biology (Wiley-Blackwell, 2009), and the author of An Integrated Approach to the Philosophy of Mind (Cambridge University Press, 2010). In 2013 he was general editor of 1001 Ideas That Changed The Way We Think. See his website at robertarp.com

Robert Dimery

Robert Dimery is a freelance writer and editor who has worked on Tony Wilson's 24 Hour Party People, Pump Up the Volume: A History of House, and 1001 Albums You Must Hear Before You Die, plus countless other popular music publications. He has also contributed to books on classic albums and classic singles, and has worked for a variety of magazines, including Time Out London and Vogue. He lives in London.

Russell Ash

Russell Ash has written and contributed to over 100 successful books, including over 20 years of Top 10 of Everything, Whitaker's World of Facts, Great Wonders of the World, The Impressionists and their Art and Tall Stories. He is regularly featured on TV and radio.