Related to: 'What Would Nietzsche Do?'

Adam Juniper

Adam Juniper has had a longstanding interest in consumer technology, having written his first gear review for a magazine before he was old enough to drive. He's written and edited dozens of books, especially on photography, drones and now the arrival of the digital assistant. Obviously deep down he is yearning to say "Tea, Earl Grey, Hot" to the computer and be rewarded with the perfect refreshment, but for now he's putting his experience into identifying which of the tidal wave of "smart" gadgets are worth having by living the smart home dream in suburban London.

Alison Mackonochie

Alison Mackonochie is the author of Emma's Diary, the Royal College of General Practitioners' award-wining pregnancy guide, as well as The Practical Encyclopedia of Pregnancy & Babycare, Your Baby's First Year: a month-by-month guide, and New Guide to Babycare: a manual for new parents. Alison is also an editor for several parenting magazines and a member of the Medical Journalists' Association and the Guild of Health Writers.

Camilla Stephens

Higgidy's founder and chief pie maker, Camilla Stephens, began making pies in 2003, having trained as a cook at Leiths School of Food and Wine. She worked for a time as head of food development for Starbucks UK before leaving to follow her dreams and start her own business - Higgidy. Since then, Higgidy has become one of the UK's fastest-growing food companies, and its products are now stocked in most of the country's major supermarkets. Camilla is married to Higgidy's co-founder James, and they have two children.

Chrissie Rucker & The White Company

Chrissie Rucker OBE, started The White Company in 1994, when, unable to find well-designed, beautiful-quality white bed linens, that were also affordable, she decided to invest her £6,000 savings to produce them. The first The White Company collection offered a small range of essentials for the home that included everything from high-quality bed linen, bedspreads, pillows and duvets to luxury towels, bathrobes, china and table linen - all in simple, classic white. Today, what began life as a small 12-page mail-order brochure has become one of the UK's fastest-growing multi-channel retailers and a trusted British lifestyle brand. The range has grown enormously and now also offers home accessories, fragrance, furniture, clothing, nightwear and children's wear. Throughout, The White Company has adhered to its core values, championed by Chrissie: a passion for white, great design and fantastic quality that is still affordable. 'We are obsessive about the details, and believe that beautiful things should be loved and used every day,' says Chrissie. When Chrissie started The White Company, she did every job herself: answering the phone, packing boxes, running the warehouse, buying the product, allocating the stock, producing the brochure, marketing and even the accounts and HR work. The result? There isn't an area of the business Chrissie hasn't been involved in or understood what challenges it can bring.Today, Chrissie's vision and passion for The White Company remains at the heart of the business, and she is committed to its growth in both the UK and internationally. There are now 65 stores, and June 2017 saw The White Company open its first international flagship store at 155 Fifth Avenue in New York's Flatiron district followed by a second store at the luxury The Mall at Short Hills, New Jersey in November. July 2018 saw The White Company's first European flagship open on Dublin's Grafton Street.

Claire Ptak

Claire Ptak is former pastry chef at the legendary California restaurant Chez Panisse, and now chef-proprietor of Violet Cakes in London. She was chosen to make Prince Harry and Meghan Markle's wedding cake.

Dad Says Jokes

Dad Says Jokes is a community-run social brand fast approaching 1.6m followers, inspired by the daily jokes of author Kit Chilvers' dad, Andrew Chilvers.Kit started his career at social media publisher LADbible and has since gone on to launch his own media company, Pubity Group Ltd.To find out more follow @DadSaysJokes on Instagram, Twitter and Facebook.

Darina Allen

Darina Allen is Ireland's best-known food ambassador and the bestselling author of Ballymaloe Cookery Course and Forgotten Skills of Cooking, which won the prestigious André Simon award in 2009. She campaigns for local produce, is a member of Slow Food Ireland and set up Ireland's first farmers' market. She has won many awards including the Guild of Food Writers' Lifetime Achievement award in 2013. www.cookingisfun.ie

Diana Henry

Diana Henry is one of the UK's best-loved food writers. She has a weekly column in the Sunday Telegraph and also writes for BBC Good Food, House & Garden and Waitrose Weekend, as well as being a regular broadcaster on BBC Radio 4. Diana has won numerous awards for her journalism and books, including Cookery Journalist of the Year from the Guild of Food Writers (three times, most recently in 2015), Cookery Writer of the Year at the Fortnum & Mason Food and Drink Awards in 2013 and 2015 and Cookery Book of the Year for Simple at Fortnum & Mason Food and Drink Awards 2017. A Change of Appetite was voted Cookbook of the Year by the Guild of Food Writers in 2015 and A Bird in the Hand won a James Beard award in 2016. Diana has written ten other books including Crazy Water Pickled Lemons, A Bird in the Hand, Cook Simple, Salt Sugar Smoke, Roast Figs Sugar Snow, A Change of Appetite, Simple and How to Eat a Peach. A Bird in the Hand, Simple and How to Eat a Peach were Top 10 Bestsellers and Diana's books have sold over 700,000 copies worldwide.Diana studied English Literature at the University of Oxford and journalism at City, University of London. She was a TV producer for the BBC for over ten years before starting to write. She lives in London with her children.www.dianahenry.co.ukInstagram: @dianahenryfoodTwitter: @dianahenryfood

Dominic Roskrow

Dominic Roskrow is the former editor of Whisky Magazine, The Spirits Business and Whiskeria. He has written eight books on whisky including The World's Best Whiskies, 1001 Whiskies You Must Taste Before You Die and The Whisky Opus, and has contributed to several more, including every edition of The Whisky Yearbook. He specializes in world whisky, and he has had work published in newspapers and magazines across the world including Drinks International, Harpers Wine & Spirits Trade News, Whisky Advocate, The Times, The Sunday Times, the Daily Telegraph and the Wall Street Journal. He has been made a Kentucky Colonel and a Keeper of The Quaich for his contributions to bourbon and Scotch whisky respectively, and he was named the 2015 Fortnum & Mason Drinks Writer of the Year.

Frances Stanfield

Frances studied Illustration at University College Falmouth after her Foundation Degree at Portsmouth University. She has since completed The Drawing Intensive Scholarship with The Royal Drawing School and currently works as a Restoration Artist alongside maintaining her own practice. She is a co-founder and tutor for The London Drawing Group.

Gabrielle Mander

Gabrielle Mander was born in Hampshire, England and educated at University College London. She has considerable experience of both sides of the publishing industry, as publisher and consultant for several major UK non-fiction publishing houses and as the author of more than twelve internationally published titles, reflecting the popular cultural zeitgeist of our times, including the UK number one bestseller, Wan2tlk? The Little Book of Text Messages. (over 2 million copies sold world wide.)

Harri Rose

Harri Rose is a qualified health coach and mindfulness teacher. She teaches body acceptance, self-compassion and creative living. Harri believes that for too long we have been apologizing for our bodies - and that diet culture and beauty standards are holding us back. Through her writing, workshops and 1:1 clients, Harri helps people to live their lives without rules and restriction and embrace how amazing they really are.

Helen Bostock

Helen Bostock has worked for the RHS for nearly 14 years, including two years as a Wisley Trainee and 12 years in the Advisory Service. She currently holds the position of Senior Horticultural Advisor. Her passion is for wildlife gardening.

Henry Dimbleby

Henry Dimbleby is co-founder of Leon, the award-winning fast food chain that serves healthy fast food. Together with John Vincent and Allegra McEvedy, he opened the first restaurant in London in July 2004, and six months after opening, Leon was named the Best New Restaurant in Great Britain at the Observer Food Monthly Awards (by a judging panel that included Rick Stein, Gordon Ramsay, Nigel Slater, Heston Blumenthal, Ruth Rogers and Jay Rayner). There are now more than 55 Leon restaurants (including branches in Washington DC, Amsterdam, Utrecht and Oslo).

Hugh Johnson

Hugh Johnson is the world's pre-eminent writer on wine. First published in 1977, his Pocket Wine Book sells hundreds of thousands of copies a year. His winning formula of insight, critical appraisal of the world of wine, plus valuable vintage news and wine recommendations has been often-imitated but never bettered. With the publication of his first book, Wine, Johnson established himself at the age of twenty-seven as the most refreshing and authoritative voice on the subject. During the past four decades he has written books that have become landmarks on the subject, including his classic The World Atlas of Wine, co-authored with Jancis Robinson, his Wine Companion, first published in 2003, The Story of Wine and Hugh Johnson on Wine. In his spare time he writes about gardening from his home in London.

Ian Birch

Ian Birch is former Editorial Director of Hearst UK and Emap. He began his magazine career in the late 1970s as a reporter for Melody Maker, before moving to Smash Hits, where he was assistant editor for three years from 1984. His first launch and editorship came in the late 1980s with Sky magazine. At Hearst UK he oversaw brands like Cosmopolitan, Esquire, Harper's Bazaar, Men's Health and Good Housekeeping.Prior to working at Hearst, Birch was chief content officer at TV Guide in New York for four years; and before this he was editorial director at Emap for more than 10 years, where he helped to launch Red, Closer, Grazia and re-launch Heat.

Ian Wisniewski

Ian Wisniewski is a food, drink and travel writer and broadcaster, specializing in spirits, particularly whisky and especially Scotch whisky. He is the author of three books on whisky, including Classic Malt Whisky, and contributes to various publications including Whisky Magazine, Whisky Quarterly and Malt Whisky Yearbook, and was a contributor to Michael Jackson's encyclopedic book, Whisky. He conducts tutored tastings and classes on whisky, and visits distilleries on a regular basis to learn more about the production process, which is one of his favourite subjects. He is a Master of the Quaich.

Jake Spicer

Jake Spicer is an artist and drawing tutor based in Brighton, England. He is head tutor at the independent drawing school Draw, a co-director of the Drawing Circus and regularly runs portrait and figure drawing courses for the Camden Arts Centre and National Portrait Gallery.www.jakespicerart.co.uk@BrightonDrawing

Jamie Butterworth

Jamie Butterworth is an RHS Ambassador who has had a passion for gardening since the age of nine, when he converted his grandparents back garden in Wakefield into his own allotment. He was a finalist in BBC 3's Young Gardener of the Year in 2011 and went on to study for two years at RHS Wisley Gardens. Leaving with a distinction in 2015, Jamie become Show Plant Manager for leading plant nursery Hortus Loci, where he was responsible for growing plants for all major RHS shows, including the RHS Chelsea Flower Show. Jamie's work as an ambassador for the RHS sees him travel across the UK, visiting schools and colleges where he shows young people what a fun, exciting and rewarding career horticulture really is, and how horticulture really can save the world. Jamie is also BBC Radio London's gardening expert, joining Robert Elms live in the studio on Saturday mornings, along with being a regular gardening guest for both Talk Radio and BBC Berkshire.

Jamie Purviance

New York Times bestselling author Jamie Purviance is one of America's top grilling experts and Weber's master griller.Jamie is a graduate of Stanford University and the Culinary Institute of America. He is an accomplished chef and teacher who has helped millions of people to grill like professionals. He is a regular contributor to national newspapers and magazines, and is the author of many bestselling Weber cookbooks.