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Top 5: Olia Hercules’ top tips for Instagram

1. Find your ‘USP’. What makes you go crazily enthusiastic? What makes you different? For me its always been my ancestry, heritage, history.

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2. Find a fun way to take food photos. I love my converse and my brogues and my love must come through as those shoe + food photos seem to be most popular.

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3. It’s ok to take selfies, but make sure there is no duck pouting. Try to be cool and creative and to tell a story. That’s me with my gigantic horseradish leaves for tomato fermenting.

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4. Its fun to take action photos. People love seeing you actually make stuff. Bonus if your food is colourful.

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5. Do more than food. Your life is bound to be filled with other beautiful moments.If you see something that takes your breath away – capture it.

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But most importantly, don’t copy – go with your instincts and be yourself.

Discover Olia Hercules’ Ukrainian recipes in Mamushka, available here.

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