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That Will Never Work

Paperback / ISBN-13: 9781913068219

Price: £9.99

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‘Engaging and insightful.’ REED HASTINGS, CEO of Netflix

‘Charming, fascinating and very funny. Marc Randolph demystifies the world of Silicon Valley start-ups, and makes you laugh a lot along the way.’ DECCA AITKENHEAD, The Sunday Times

‘Pick up the book guys. I have a funny feeling it will bring you value.’ GARY VAYNERCHUK, author of NYT bestseller Crushing It

In the vein of Phil Knight’s SHOE DOG, this is the inside story of the creation of Netflix, one of the world’s most successful entertainment companies, from the very first CEO.

Now with over 207 million subscribers, Netflix’s triumph feels inevitable but the twenty-first century’s most disruptive start-up began with few believers and calamity at every turn. Marc Randolph’s transformational journey exemplifies how anyone with grit and determination can change the world – even with an idea that many think will never work.

What emerges, however, isn’t just the inside story of one of the world’s most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in life: How do you begin? How do you weather disappointment and failure? What is success?

From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time.

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Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win.
Lloyd Tabb, founder of Looker
Marc Randolph will demystify the world of Silicon Valley start-ups and make you laugh a lot.
Decca Aitkenhead, Sunday Times
A charming first-person account of the early days.
Wall Street Journal
Engaging and insightful
Reed Hastings, current CEO of Netflix
An engaging read that will engross any would-be entrepreneur
Washington Post
Pick up the book guys. I have a funny feeling it will bring you value
Gary Vaynerchuck, author of NYT bestseller Crushing It
A fantastic example of how the creative process requires a balance of power and humility
Amy Cuddy, bestselling author of Presence
An entertaining chronicle of creativity, luck and unflagging perseverance
A fantastic book for anyone who wants to know how Netflix came to be. But it's also inspirational for anyone who wants to start a company.
Alison Kosik, CNN
Netflix was built on the creative DNA of one man - Marc Randolph.
Gina Keating, author of Netflixed: The Epic Battle for America’s Eyeballs